IMAGING CENTER DIRECT MAIL
THE ASK: Create a direct mail piece to increase doctor awareness of the new imaging facility.
THE SOLUTION: Show doctors that you care about their patients too. The direct mail x-ray design and magnet would come with a game that would serve as a leave-behind for doctors to place in their waiting rooms for their patients.
INTERACTIVE CONFERENCE PIECE
A conference held in Dallas that was about medical communities coming together all across Texas to help the community as a whole. Multiple hospitals, private practices and others from the medical community would be there.
Create an interactive experience to illustrate the importance of the conference and everyone's part in it.
HOW IT WOULD WORK:
The idea was to create a visual, moving mural of lights that would create an image of the Dallas skyline as the noise increased in the room. As people started to enter the room, a few lights would flicker as they spoke to each other. As more walked in, the noise would grow and so would the number of lights. The more people who walked in, the more noise that would be made, and the image of lights would begin to create a clear view of the Dallas Skyline. Once everyone was settled into the room and the speaker came up to the podium, the skyline would disappear and all that would show is a single star in the sky as that doctor spoke.