BIG O TIRES

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THE PROJECT
Big O Tires is the team you trust for car service because we LOVE what we do. We love it so much, that when we heard the biggest alignment of the century was about to happen, we wanted a front row seat. 

So we celebrated the world's biggest alignment, the Total Solar Eclipse of 2017, by filming it...from space...and sharing it with the world.

 

We closed our stores for the duration of the eclipse at totality: 2 minutes and 40 seconds.
Branded glasses were handed out to customers and technicians the week before to prepare for the big event.
Once filmed, our celebratory video was posted on our social channels with an invitation for everyone to come in to their local Big O store and get a free alignment check.
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